Meaningful: The Story of Ideas That Fly Kindle Edition

Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet co Bernadette Jiwa is a brand storytelling pioneer, a champion of businesses that want to be meaningful brands and author of four #1 Amazon Business Bestsellers. Her blog TheStoryofTelling.com was voted as the Best Australian Business Blog in 2012 and chosen by Smart Company as one of Australia’s Top 20 Business Blogs in 2013 and 2014. Bernadette was named as one of the Top 100 Branding and Marketing Experts to follow on Twitter and she spoke at TEDx about ‘The Secret To Spreading Ideas’. Her work as the leader of organisational change around marketing and brand storytelling sees her consulting with and speaking to global brands, business leaders and entrepreneurs.