The Art of Innovation

The Art of Innovation

Kelley shows how teams research and immerse themselves in every possible aspect of a new product or service, examine each product from the perspective of clients, consumers and other critical audiences and brainstorm best when they are focussed, being physical and having fun. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.

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More Innovation Books

Escaping the Build Trap: How Effective Product Management Creates Real Value

Escaping the Build Trap: How Effective Product Management Creates Real Value

To remain competitive in today’s marketplace, companies must adopt a culture of customer-centric practices that focus on outcomes rather than outputs.

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Practical Innovation in Government

Practical Innovation in Government

This book is a guide to improving government efficiency through front-line-driven change led by supervisors and low-level managers.

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The Innovation Delusion: How Our Obsession with the New Has Disrupted the Work That Matters Most

The Innovation Delusion: How Our Obsession with the New Has Disrupted the Work That Matters Most

The Innovation Delusion: Innovation is the hottest buzzword in business. But what if its benefits have been exaggerated, and our obsession with finding the next big thing has distracted?

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