Innovation Value Chain

The Innovation Value Chain is a model outlining the sequential steps from idea generation to diffusion, driving value through innovation.

More Innovation Glossaries

Idea Generation

Idea Generation

Idea Generation is the first part of any innovation process. Idea generation is the process of coming up with new, creative concepts or ideas. It focused os generating ideas with methods like brainstorming, research and exploration.

Innovation Activities

Innovation activities are tasks and processes aimed at developing new products, services, or improvements to drive business growth.

Pitching

Pitching refers to the process of presenting a business idea in the hopes of receiving monetary or resource support.

Top Innovation Value Chain Resources

Rankings: The Most Innovative Companies in the World Today

Rankings: The Most Innovative Companies in the World Today

Discover the most innovative companies in the world today, from Solugen to Watershed, and learn the essential characteristics of an innovative organization.

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The Innovator’s Dilemma: Narrow Theory, Widely Applied

The Innovator’s Dilemma: Narrow Theory, Widely Applied

The concept of disruptive innovation has been taken out of its original context and is now used in a variety of ways. Clayton Christensen, author of The Innovator's Dilemma, explains the five principles of disruption and how to handle it.

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An image of a lightbulb intertwined with gear symbols suggesting innovative thinking.

What is Creative and Innovative Thinking and Why is it Important?

Innovation is essential for business success. Through creative and innovative thinking, a business can meet the evolving demands of clients, reduce costs, and increase profits.

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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Alchemy: HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend--’one of the leading minds in the world of branding’ (NPR)--explores the art and science of conjuring irresistible products and ideas.

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Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns (Clayton Christensen et al.)

Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns (Clayton Christensen et al.)

Selected as one of the ’Best Books on Innovation, 2008’ by BusinessWeek magazine - a well thought-through proposal for using technology to better serve students.

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The Innovator’s Solution

The Innovator’s Solution

An innovation classic. Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations.

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Idea Validation Card

Idea Validation Card

Use the test card to design experiments to test and validate your business hypotheses in a structured way.

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