Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
Game-changing refers to innovations that create a new market or disrupt existing ones, significantly altering the competitive landscape.
Innovation Theory explores how and why new ideas translate into societal, technological, and business advancements.
Sponsorship are assigned to a specific innovation initiative to help it navigate through an organization’s challenges. Innovators depend on their sponsorship’s guidance and influence to succeed.
The Jobs-To-Be-Done Canvas can transform product teams and drive growth by providing a common language for innovation and aligning them more closely with customers.
Discover popular JTBD book recommendations to expand your knowledge about this innovative problem-solving framework.
Innovation should be based on customer needs rather than generating lots of ideas. The Jobs-to-be-done theory is an effective needs-first approach.