Potential customers are those who have a need and can and will pay for a product or service.
Creative concepts, products or practices that have not been adopted before and that are intended to be useful.
A startup is a newly formed company which is in the phase of developing its product or service. Startups are typically small and initially financed & operated by a handful of founders or one individual.
Urgency in innovation refers to a pressing matter or need for a change to avoid a negative outcome or capitalize on a positive result.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.