Coping with Digital Transformation: Adopting a Rapid Innovation Process

The innovation process should focus on testing to learn and adapt quickly to market changes. Digital transformation is changing innovation, and more specific design of the innovation process is necessary to take full advantage of its potential. The ability to balance scale, scope and speed is necessary for success. Organizations need to become more agile and adaptive, and move away from the fixed product release date mentality. In 2017, the rapid innovation application process will become established, as a more comprehensive and comprehensive path of innovation understanding and evolution.