Winning hearts and minds for innovation

Innovation requires winning both hearts and minds. It is logical and repeatable with a defined process but innovation cannot be completely bottled and predicted. Winning minds is about teaching the methodologies and tools for the innovation process. Winning hearts is about engaging individuals and teams with fun, creativity, and enthusiasm. By combining both, businesses can create a culture that recognizes innovation as exciting, creative, and beneficial. Winning hearts and minds requires the involvement of senior executives and management commitment to cultural change.