A story about a wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit.
Kelley shows how teams research and immerse themselves in every possible aspect of a new product or service, examine each product from the perspective of clients, consumers and other critical audiences and brainstorm best when they are focussed, being physical and having fun. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.
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