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Kelley shows how teams research and immerse themselves in every possible aspect of a new product or service, examine each product from the perspective of clients, consumers and other critical audiences and brainstorm best when they are focussed, being physical and having fun. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.
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Weaving together history, ideas, policy and practice, the book shows how social innovation is now coming of age, offering a comprehensive view of what can be done to solve the global social challenges we face.
Learn what your customers really want. It's about testing your vision continuously, adapting and adjusting.
In his award winning book, Beyond the Obvious, McKinney dispels the myth that you have to be born with the gift of creativity and innovation.
Using a list of more than 2,000 successful innovations, the authors applied a proprietary algorithm and determined ten meaningful categories of innovation.
The longawaited followup to the international bestsellers, Business Model Generation and Value Proposition Design.