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The Lean Startup

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Learn what your customers really want. It's about testing your vision continuously, adapting and adjusting.

Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.

Now is the time to think Lean.

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Our REVIEW:

Many startups fail. One of the reasons, as explained by Ries, is that traditional management techniques simply don’t work for Startups. With the proposed approach, Startups should be able to tackle uncertainty and therefore reduce their risk of failure. But also in bigger companies, Ries’ approach can be applied to develop products that customers want. The book gives practical advice, and includes a lot of personal experiences from the author’s business life as well as applicable techniques such as the “5 Why Method”. The reason why this is seen as one of the most important innovation books is that it introduces the lean approach, which is crucially different from  older management approaches and could prevent many companies from failure. 

The weakness of this book is that it is strongly focused on a software context without many examples from other sectors. Also the method’s core idea is built around a process of incremental improvement, which neglects the necessity of any radical innovation. As one reader argued, if Henry Ford would have only worked based on this book than we would just have faster horses today instead of cars. Nonetheless, the method is groundbreaking as it helps companies to embrace uncertainty and shows the value of an experimental approach to business. Every business person should know about the Lean Startup approach and consider its elements to operate a successful company.

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