Learn what your customers really want. It's about testing your vision continuously, adapting and adjusting.
Most startups fail. But many of those failures are avoidable. The Lean Startup is a new approach that is catching on around the world and changing the way companies are built and new products are brought to market.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is as true for a person in a garage as it is for a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate this fog of uncertainty to find a successful path to a sustainable business. Lean Startup 's approach fosters companies that are both more capital efficient and more effective at leveraging human creativity. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, and a set of counterintuitive practices that shorten product development cycles, measure real progress without resorting to vain metrics, and learn what customers really want. It allows a company to change direction with agility and change plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup provides entrepreneurs - in businesses of all sizes - a way to continually test their vision, adapt and change before it's too late. Ries offers a scientific approach to creating and managing successful startups at a time when businesses need to innovate more than ever.
The method is groundbreaking as it helps companies to embrace uncertainty and shows the value of an experimental approach to business. Every business person should know about the Lean Startup approach and consider its elements to operate a successful company.
The weakness of this book is that it is strongly focused on a software context without many examples from other sectors. Also the method’s core idea is built around a process of incremental improvement, which neglects the necessity of any radical innovation. As one reader argued, if Henry Ford would have only worked based on this book then we would just have faster horses today instead of cars.
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