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Join Live Webinar "Six Secrets to Successful Idea Generation" - Thursday, February 25th at 7.00pm CET
About

Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.

Now is the time to think Lean.

Reviews

Really Good Innovation

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Pros:

The method is groundbreaking as it helps companies to embrace uncertainty and shows the value of an experimental approach to business. Every business person should know about the Lean Startup approach and consider its elements to operate a successful company.

Cons:

The weakness of this book is that it is strongly focused on a software context without many examples from other sectors. Also the method’s core idea is built around a process of incremental improvement, which neglects the necessity of any radical innovation. As one reader argued, if Henry Ford would have only worked based on this book then we would just have faster horses today instead of cars.

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