Uvp formula resources

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Value Proposition Design

Use the Value Proposition Design to create compelling products and services your customers need and want to buy.

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Optimizely

Continuously innovate the customer experience of your software through experimenting and learn what users like the most.

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GutCheck

Gain personalized customer insights for product innovation and targeted marketing through agile audience intelligence.

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Test Card

Use the test card to design all kinds of different experiments to test and validate your business hypotheses in a structured way.

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Blue Ocean Strategy Canvas

Plot the performance of your value proposition against competitors or against potential substitutes to develop new strategies.

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Trend Profile

Evaluate different trends and their potential market impact by using the trend profile as a structure for your data.

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Empathy Map

Use the empathy map to get a deeper understanding of your customers and capture what drives them emotionally and cognitively.

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Value Proposition Canvas

Develop a thorough understanding of your customers, of what value proposition you offer them, and how the two parts fit.

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Customer Persona

Understand a specific target group by designing a customer persona profile in order to address their needs appropriately.

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Feedback Capture Grid

Structure feedback from stakeholders and draw conclusions on how to change your value proposition for the better.

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Preview Illustration

Value Proposition Canvas

Develop a thorough understanding of your customers, of what value proposition you offer them, and how the two parts fit.

Oops! Something went wrong while submitting the form.
Preview Illustration

Feedback Capture Grid

Structure feedback from stakeholders and draw conclusions on how to change your value proposition for the better.

Oops! Something went wrong while submitting the form.

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