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Most new products & services fail. The #1 reason is that their developers failed to do the necessary customer research. What are customers' top unmet needs? What ideas are most appealing to customers? What is the optimal product design? This course teaches four tools that ALL innovators can use: the product innovation charter, ethnography, concept testing and conjoint analysis. These tools get used during the critical early phases of innovation.
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The course introduces social innovation, its concepts, mindset and skills to start thinking along its lines and use it to succeed.
Learn which actions you can take to create an innovation culture in your company, to quickly adapt to changing markets.