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Most new products & services fail. The #1 reason is that their developers failed to do the necessary customer research. What are customers' top unmet needs? What ideas are most appealing to customers? What is the optimal product design? This course teaches four tools that ALL innovators can use: the product innovation charter, ethnography, concept testing and conjoint analysis. These tools get used during the critical early phases of innovation.
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Learn the basics of corporate innovation, gain insights on how to start your innovation process and on how to track its success.
Understand and master the concept of business models and learn how to design innovative new business models for your company.
The course introduces social innovation, its concepts, mindset and skills to start thinking along its lines and use it to succeed.
This Masterclass is handson and practical with extremely high energy, countless exercises, and tremendous takehome value.
Struggling to expand, innovate and stay successful in the face of competition? Take this growth strategy online course