Ideas for your business? Check out the AI Idea Generator >
Harnessing Open Innovation in Business

Harnessing Open Innovation in Business

Create value by applying open innovation to your research and developmentThe development of new products and services isn’t confined to one organisation or country. Successful businesses are able to work with others to spot and develop ideas. This model is known as open innovation.On this course, you’ll learn how to get new ideas from outside sources, including suppliers, competitors or customers. You’ll learn to implement them into your supply chain and use them to develop new processes and products. Using leading research, Durham University Business School will help you harness the latest thinking in open innovation to gain an advantage over your competitors.