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This course will prepare you for making strategic decisions specifically about innovation. It will give you an understanding of why firms innovate, why and how they compete on innovation, and what role innovation plays in shaping the strategic decisions of companies. You will learn how to source innovation, the types and patterns of innovation, how to compete in dynamic standards battles and how to gain dominance, how to protect innovation from imitation, and the crucial question of timing - a new product launch and market entry.
This course is part of the HEC Paris MSc in Innovation and Entrepreneurship. If you are admitted to the full program, your coursework will count towards your degree program.
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This program is perfect if you dream of working with innovation and development in an existing company, want to get a job as a project manager or work on creating your own company.
The School for the Future of Innovation in Society (SFIS) is a transdisciplinary unit at the vanguard of ASU’s commitment to linking innovation to public value.
Apply strategic thinking to ensure innovations are implemented to maximum effect
Understand and master the concept of business models and learn how to design innovative new business models for your company.