Definition of Business Model Innovation

✅  Related keywords: strategic changes, new ways of value creation

📖  What is Business Model Innovation?

The type of innovation that is most likely to deliver competitive advantage to a firm, business model innovation is the simultaneous improvement of the product offering and the operational model of the firm and often means a strategic shift. If a company innovates its business model, this means they will look for a new way to create value for their stakeholders. A famous example of business model innovation is when Rolls Royce shifted their turbine aircraft engine sales model to a rental model, thereby retaining ownership and remaining responsible for the repair of the engines. This made the Rolls Royce service more affordable, allowing them to service low-cost airlines.