Definition of Red Ocean Strategy

✅  Related keywords: competition, blue ocean strategy

📖  What is Red Ocean Strategy?

Innovation in the same space as competitors, in the competitive ‘red ocean’ full of ‘sharks’. In order to compete successfully in the red ocean, companies must have technical capabilities at least as good as their competitors. An example of a company who maintains a successful red ocean strategy is Apple. They also prove that it can be beneficial to undergo red and blue ocean strategies simultaneously.