A set of tools that help innovators to articulate business problems, ideas, and product concepts with clarity and consistency.
Articulating business problems with clarity and consistency is essential: it empowers people and teams to decouple problems from solution ideas and set the right focus
Instead of lengthy documents and presentations, start with a singlepage descriptor of your product concept this makes the communication easier and increases stakeholder engagement.
Describing a business idea with clarity is not an easy task. This provides a simple, yet powerful model for Idea Definition
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