Achieving Success by Pivoting Your Innovation

To me, pivoting is making a significant change in direction. Many people are not aware that some of the products they use today are the result of a pivot. Today we’ll look at seven companies that made meaningful significant changes resulting in ultimate success.

Achieving Success by Pivoting Your Innovation

PayPal started as a digital “I owe you” platform. Today, it is a major payment transaction platform that gave birth to the “PayPal mafia”, which included people such as Elon Musk. The successful pivot was Airbnb, which originally offered housing for conferences and air mattresses. The third company is Twitter, which started as a podcast platform called Odeo. I was on show five or six in the early days of the platform. When iTunes came out with their podcast app, they put similar platforms such as Odeo out of business. As a result, Jack Dorsey and his team brainstormed, found inspiration, and pivoted, coming up with Twitter. Next up is Western Union, which was a telegram company founded in the 1800s. In recent years, the company pivoted and became a money transfer company. Today, the company handles just shy of $9 billion a year. I use Western Union for non-profit and for-profit work in Rwanda. The next company that has done major pivots is Slack, which I am an avid user of. Slack started as a video game venture called Glitch. When they couldn’t get any interest in their idea, they switched to a messaging platform and found success.