Building An Innovation Stack (with Jim McKelvey)

Jim McKelvey is the co-founder of Square, a company that has opened a door for small businesses to take credit cards simply and securely. He’s also the author of a new book called The Innovation Stack in which he shares the core principles by which effective companies develop products that resonate deeply in the marketplace. Excerpt:

"...so imagine that you are sitting in the back of a cab in a city that is not your own city and suddenly the cab driver pulls out an app and starts singing the praises of new product that he just discovered only it's not just any product it's the product that you helped create that's the moment that jim mckelvie knew that square risking to make it and this was one of the things we talk about on our interview today the..."

Tags: company, imagine, credit, tiger, herd, interview, marketplace, share, innovation, square, business, machine, job, product, work, book, talk, people, room, story