On this episode, former Nike CMO Greg Hoffman shares how you can craft strong, compelling creative work that resonates deeply with your audience. His new book is called Emotion by Design. Support the show by subscribing to http://acpremium.me.
"...hey this is todd henry did you know of another podcast called herding tigers it's based on my book hurting tigers which is about what creative people need in order to do their best work so if you lead people or you aspire to lead people check out the herding tigers podcast wherever you listen to podcasts you're listening to the accidental creative podcast since two thousand and five he delivered weekly tips to help you be prolific brilliant and healthy my name is todd henry i'm your host this episode is sponsored in part by..."
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