How To Get Influencer Marketing Right (with Jason Falls)

Jason Falls explains to us the nuances of influencer marketing with tips from his new book Winfluence. We discuss how brands get it wrong, and some strategies for leveraging influence to connect with the people your product or service is designed to help. Excerpt:

"...this episode of the accelerated podcast is brought you by back country the outdoors is calling and if you want to answer back country dot com is the place to go to the back country dot com slash ac and enter promo code ac to get fifteen percent off your first full price purchase some exclusions apply subs is also sponsored by policy genius listen while you're tidying up the house the spring when i get your life insurance organized to go the policy genius dot com to get started the..."

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