The innovation show podcast hosts Martin Reeves, author of ’The imagination machine’. Corporations have changed the world radically in so many areas: medicine, consumer goods, transport, finance, agriculture, entertainment, communications. And they’ve done so by combining organizational abilities with the unique human capacity to imagine: the ability to see and create things that had never existed. Imagination is needed now more than ever. Since competitive advantage is increasingly short-lived, driven by rapid evolution of the technological and business environment, companies constantly risk stagnation. Since the 1960s, the average number of companies exiting the Fortune 500 has increased by 36 annually.