Leaders have experimented with open innovation programs, corporate accelerators, venture capital arms, skunkworks, and innovation contests. They’ve travelled the world to learn from today’s hottest, most successful tech companies. Yet most would admit they’ve failed to create truly innovative cultures. There’s a better way. And it all starts with the power of habit. The central argument in today’s book is that the world’s biggest untapped source of energy isn’t the wind, water, or sun. It is inside existing organisations, which are brimming with innovation energy. Today that energy is largely constrained and contained. You need to release, harness, and amplify it. Today’s book will show you how.