The Zigbee Alliance is the premier Internet of Things (IoT) standards development organization since 2002. John has extensive experience in new product development, rapid product commercialization, systems innovations, and operations improvement.

What unique applications of IoT have you seen? John says there are very few significant new ideas. It’s mostly the same products being improved over time. The most changes we’ve seen are on the AI side. We’re trying to get the end device smart enough to operate without the cloud. Recently, I’ve seen some cool new things in the lighting arena. Lighting has been recently tied to entertainment. If you’re playing Fortnite, you want the room around you to emulate what is happening. However, this can often be tricky.

In the case of many IoT devices, there is a cost lift to each of these modified products. What is that cost lift? John says people want more functionality at a lower price. For example, people are willing to pay about $5 premium on a smart bulb. That is a target we are all shooting for. Today, it is at around $10 premium. What are the other barriers holding people from buying IoT devices? Most people won’t just throw away their already purchased light bulbs. LED bulbs last a long time, so people get comfortable with them. We need to figure out how to incentivize people to swap out a good bulb for something more connected.

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