Review of Blue Ocean Strategy

Really Good Innovation

Official RGI Account

Pros:

This is a very new approach to strategy and to innovation and is therefore considered one of the top innovation books. The concept of the value curve is a key concept that can be applied directly to compare your offering to one of your competitors, helping you to visualize potential opportunities for blue oceans. This book will definitely stimulate your creativity and make you think of how to serve so far underserved communities.

Cons:

The book is sometimes very technical, uses rather complicated vocabulary and sometimes appears rather academic. Some readers also argued that the examples illustrated in the book were picked only to support the theory, while other important cases were neglected.