Review of Competing Against Luck: The Story of Innovation and Customer Choice

Really Good Innovation

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Pros:

The book’s success speaks for itself and the theory of Jobs to be Done has helped many businesses to better understand their customers’ needs in order to create valuable products and services.

Cons:

It can be said that Christensen is not the first person to talk about the jobs to be done theory. It has been argued by some readers that exactly this is the intention of the book: to make something popular and earn money with a concept that already exists. Critics argue that the theory could be well more summarized and that the book is rather repetitive.

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