Review of Crossing the Chasm

Really Good Innovation

Official RGI Account

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Pros:

Implementation is at least as important and for that you need to be able to get into the market. In a pragmatic way, the authors show a strategy to overcome this gap and enter the market.

Cons:

A weakness of this book is that it is strongly focused on high tech industries and the B2B market. Also, the strong marketing and sales focus could be seen as a downside.

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