Review of Empathy Map

Really Good Innovation

Official RGI Account

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Pros:

The empathy map is one of the most important, yet often undervalued tool. This is a great template to capture what your customer needs. The dimensions help to think of different ways to understand the customer, and writing down the learnings helps to actually develop more empathy towards the user.

Cons:

Like most templates, it is very simple. You first need to read about how to use it and maybe watch some videos on user research in order to be able to really apply the framework in a value creating way.

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