Pros:
Yes this is a strategy book. But in order for a company to be innovative, you don’t just need creative people brainstorming about new products. Instead, you also need the overall strategy in order to target the right markets and focus on the right business opportunities
Cons:
There sometimes seems to be a lack of generalization as most examples are from one case study. Also, critics argue that there is not a lot of debt but it's written on a rather macro level.
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