Pros:
One of the easiest, yet best frameworks. Whether you just want to play around and brainstorm some new ideas or whether you actually need to come up with a new product for your company, this template will help you a lot. Just by comparing two or three competitors on different dimensions visually shows great results and opens your eyes to new opportunities.
Cons:
This templates depends very much on what competitors and dimensions you choose. Make sure to think a bit outside the box. Don't just think who is my direct competitor but also think about substitute products. And when choosing the comparison dimensions, make sure to look at it from a customer point of view. If these aspects are not considered, the template won't create any value.
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