Review of Value Proposition Canvas

Really Good Innovation

Official RGI Account

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Pros:

Really Good Template that helps to create better products that the target group actually needs. Strategyzer has done a great job with this canvas and it can be used not just by startups but also by big corporations.

Cons:

Sometimes it is not 100 clear what the specific gains and pains for a customer are. It takes hard work and time to find out exactly what the customers need.

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