Human-Centric Design
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Human-centric Design aims to provide customers, users, employees and partners the best possible experience when engaging with the organisation; continuous production of accurate insights about needs, expectations and pain points feed the change management process to differentiate from competitors
An effective human-centric design engine is structure around 5 major parts:
- Segmentation and insights production
- Accessible focus groups for onsite observation and feedback collection
- Collaboration space and workgroup facilitation
- Technology awareness, prototyping and testing platforms
- Portfolio management