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Human-Centric Design

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Human-centric Design aims to provide customers, users, employees and partners the best possible experience when engaging with the organisation; continuous production of accurate insights about needs, expectations and pain points feed the change management process to differentiate from competitors

An effective human-centric design engine is structure around 5 major parts:

  • Segmentation and insights production
  • Accessible focus groups for onsite observation and feedback collection
  • Collaboration space and workgroup facilitation
  • Technology awareness, prototyping and testing platforms
  • Portfolio management

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