The elements of an organization that drive the way people behave and lead how they make decisions.
Unconventional Ideas are ideas that are different and imaginative than what people are used to.
The values, behaviors, and practices that support and encourage innovation within an organization.
Evolution is the gradual development of ideas, products, or organizations through iterative improvements and adaptive change.
Understanding cultural norms is crucial for innovation success. Cultural norms, such as individualism or collectivism, and tight or loose cultures, significantly impact the development of innovative ideas.