What is a good value proposition? In product innovation you should have a clear idea of who your target customer is and what they need.
Collect ideas in a goal-driven way, engage employees and track your innovation in one visual, collaborative space for your business.
Develop a thorough understanding of your customers, of what value proposition you offer them, and how the two parts fit.
Why isn’t innovation happening? Why do you have UX issues? Why aren’t customers in love with your brand? Mona Patels book thinks it is because the problems are poorly defined.
Understand a specific target group by designing a customer persona profile in order to address their needs appropriately.
Use this as a collaboration hub for your innovations, where the right people and the right information come together and communicate.
Evaluate different trends and their potential market impact by using the trend profile as a structure for your data.
Capture insights from your experiments with the help of learning cards and thereby prove or disprove your hypotheses based on data
Use video chats to increase your teams' face to face collaboration, avoid communication issues and create better innovations.
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