What is a good value proposition? In product innovation you should have a clear idea of who your target customer is and what they need.
Why isn’t innovation happening? Why do you have UX issues? Why aren’t customers in love with your brand? Mona Patels book thinks it is because the problems are poorly defined.
Understand a specific target group by designing a customer persona profile in order to address their needs appropriately.
Use this as a collaboration hub for your innovations, where the right people and the right information come together and communicate.
Evaluate different trends and their potential market impact by using the trend profile as a structure for your data.
Capture insights from your experiments with the help of learning cards and thereby prove or disprove your hypotheses based on data
Use video chats to increase your teams' face to face collaboration, avoid communication issues and create better innovations.
A book explaining design thinking, the collaborative process by which the designer's sensibilities and methods are employed.
We talked to Bert Goren, Product Director at SWISS, about what is needed to bring more SWISSness back to the iconic airline brand.
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