Sales

Open innovation is crucial for businesses to adapt to the new more porous and externalized environment. To stay competitive, companies need to collect data from sales staff and suppliers to create disruption maps that show how their products can remain relevant.

Henry Chesbrough, adjunct professor at Berkeley, coined the term “open innovation” over a decade ago.

Dashun Wang, associate professor at Kellogg, crunched big datasets to better understand the fine line between failure and success.

BACK BY POPULAR DEMAND! The podcast is back! How to generate good ideas? Listen to these four quick strategies.

Stefan Thomke, professor at Harvard, says companies should focus more on experiments instead of intuition.

In this episode Magdalena Bibik is answering some interesting questions on Idea Generation that she got on Quora. Listen in!

Understand a specific target group by designing a customer persona profile in order to address their needs appropriately.

This is a toolkit on how to invent, adopt or adapt ideas that can deliver better results.

Do you know what your customer wants? Use the customer empathy map to get a deep understanding of your users and capture what drives them emotionally and cognitively.

Structure feedback from stakeholders and draw conclusions on how to change your value proposition for the better.

Evaluate the importance and novelty of products or service features and take decisions on what elements to focus on.

Capture insights from your experiments with the help of learning cards and thereby prove or disprove your hypotheses based on data

Zoom in on the problems that your users want to solve and identify opportunities as white spots where competition is still limited

Use the test card to design experiments to test and validate your business hypotheses in a structured way.

Develop a thorough understanding of your customers, of what value proposition you offer them, and how the two parts fit.

Design Thinking helps you break through your messiest business problems with a systematic approach to uncovering creative insights

Guy Kawasaki at TEDxBerkeley 2014: Rethink. Redefine. Recreate. His talk is titled The Art of Innovation.

Listen to the words of Steve Jobs, Richard Branson, and Seth Godin and you’ll discover what separates true innovators.

Idea Lab is for all who want new ideas. You will learn where to look, get tools to establish if your idea will be successful and help sorting out your existing ideas. Use code GOOD for 30 off.

Understand how to lead innovation or build innovation strategies to enhance your financial performance and create value.

Startup conference connecting young founders with top-tier investors and startup interested students with forward-thinking companies. 30.09 - 02.10.2021

The biggest tech and innovation summit in Scandinavia: September 17 - 18, 2020 in Copenhagen

Europe’s biggest tech and startup event: June 17 - 19, 2021 in Paris and online

Get insights into how big companies create new products and change industry directions based on a strong customer focus.