You are responsible for the strategic direction of the company including new product and process innovation. These resources might help you!
Collect ideas in a goal-driven way, engage employees and track your innovation in one visual, collaborative space for your business.
Develop a thorough understanding of your customers, of what value proposition you offer them, and how the two parts fit.
Short booklet story by AJ&Smart on their experience running innovation at LEGO.
Understand a specific target group by designing a customer persona profile in order to address their needs appropriately.
Plot the performance of your value proposition against competitors or against potential substitutes to develop new strategies.
Use this as a collaboration hub for your innovations, where the right people and the right information come together and communicate.
Evaluate different trends and their potential market impact by using the trend profile as a structure for your data.
The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen.
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