You are responsible for the strategic direction of the company including new product and process innovation. These resources might help you!
Short booklet story by AJ&Smart on their experience running innovation at LEGO.
Understand a specific target group by designing a customer persona profile in order to address their needs appropriately.
Plot the performance of your value proposition against competitors or against potential substitutes to develop new strategies.
Use this as a collaboration hub for your innovations, where the right people and the right information come together and communicate.
Evaluate different trends and their potential market impact by using the trend profile as a structure for your data.
Capture insights from your experiments with the help of learning cards and thereby prove or disprove your hypotheses based on data
Use video chats to increase your teams' face to face collaboration, avoid communication issues and create better innovations.
This article describes six different roles an innovation executive can take on.
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