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Brainstorming Techniques - How to Innovate in Groups

Brainstorming Techniques - How to Innovate in Groups

If you have a real problem, Brainstorming is a good way to come up a solution or two. As the name suggests, the idea is that you storm on the neural pathways through the brain to pick a lot of thoughts quickly and intuitively. It’s best to do this with a group of diverse people, so you have lots of different brains to explore. This leads to the creation of more ideas and maybe new solutions. Before you start, make sure you solve the right problem. Einstein said, to solve a problem “I Would Spend 55 Minutes Defining the Problem and then Five Minutes Solving It.’ Tina Seelig, a well-known professor on creativity, teaches to define a problem by reframing the question. For example, by simply asking “why?’.