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About
The fundamental differences between incremental and disruptive innovation are their starting point and their desired outcomes. Knowledge is the primary source of incremental innovation. By knowing their product and the processes required to manufacture it, experts apply and adapt new technologies to improve efficiency and reducing errors and defects. Incremental innovation aspires to perfection. Creativity and not knowledge is the starting point for disruptive innovation. Let’s define creativity as the ability to shift our perception of one or more parts of our current strategy.

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