IDEO Brainstorming Video from IDEO U

In the larger lesson on Ideation, we share more about Brainstorming and other IDEO favorite ideation methods. We also share more about the philosophy around Ideation as a key part of Design Thinking.

Brainstorming is an action that helps you to generate more and better innovative ideas. While it is just one possible methods of ideation it is one of the most popular ways to get new ideas through teamwork. Also, brainstorming is a core element of other approaches, such as the design thinking process. IDEO has shaped this process over 40 years to help all kinds of teams and whole companies to come up with new and creative solutions that are rooted in customer needs. Brainstorming is a skill that you can build within your team and organization to help bring new ideas to life.