Ideas for your business? Check out the AI Idea Generator >
Speed up Innovation with Design Thinking TEDxVenlo

Speed up Innovation with Design Thinking TEDxVenlo

Innovation made simple, that is Guidos passion. Elements of design thinking are the core of his idea. In 2005 I attended a lecture delivered by a famous Dutch politician. To be honest, he made me angry,” Guido says. “He was explaining how difficult politics are, talking about the dilemmas he faces every day. But he did not present solutions. Not one. And not even a plan to get one.” In his anger Guido, a designer with many years of experience, suddenly understood he had an entirely different way of thinking. Designers always explore new ideas. Problems are challenges for their creativity.