Strategy tools for BM Innovation
In this talk, one of the leading innovation experts in Europe, Christian Rangen shows the power of business model innovation. Rangen shows how new tools, like Three Levels of Business Models and Business Model Canvas, enable companies to get started on business model innovation. Dive into case studies on Disney, Google and Tesla Motors to understand how leading firms design not one, but a portfolio of business models. Rangen also demonstrates how our mindset prevents or enables us to come up with new business model designs. The Innovation Thinking Mode steers our fast thinking processes affect our business model innovation to a far greater extent than previously thought. Becoming aware of the enabling or blocking powers of one's own mindset is a key starting point for any business model adventure.
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