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What is innovation?

Listen to the words of Steve Jobs, Richard Branson, and Seth Godin and you’ll discover what separates true innovators.

Listen to the words of Steve Jobs, Richard Branson, and Seth Godin and you’ll discover what separates true innovators from everyone else.It all comes down to dots.

In his famous commencement speech, Steve Jobs said:"You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something–your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life."

Sir Richard Branson has a mantra that runs through the DNA of his companies. The mantra is A-B-C-D. (Always Be Connecting the Dots).

In his manifesto, Stop Stealing Dreams, Seth Godin wrote how students today are educated in “collecting dots. Almost none of it spent teaching them the skills necessary to connect dots. The magic of connecting dots is that once you learn the techniques, the dots can change but you’ll still be good at connecting them.”

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