Process to quickly test hypotheses and ideas by rapid prototyping and piloting. Used to gather customer feedback.
Storytelling is the art of sharing a message in an engaging way, using narratives, emotions, and characters.
The ability of a firm to prepare the business for the future while also supporting current operations.
Logistics Innovation is the application of novel methods to improve efficiency, speed, and reliability in the supply chain and distribution.
Experimentation is key to successful innovation. By testing assumptions and gathering data, companies can make evidence-based decisions to avoid product failures.