Observational research is not the best approach to capture customer needs. Needs should be defined based on desired outcomes, not solutions.
Product portfolio management may be the missing part of IT portfolio management for many service-based companies, as it has the potential to bring an important new dimension to understanding IT spend.
Identifying weak signals for innovation opportunities can be time-consuming, but innovation teams can use AI-driven software to streamline the process. Learn how to use the ITONICS Innovation OS for real-time weak signal identification.
