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The book presents a holistic view of innovation – the role of people, culture, technology, and processes. Innovation is seen as a fully integrated function that is powered by people and streamlined by technology.
The longawaited followup to the international bestsellers, Business Model Generation and Value Proposition Design.
Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong.
Examine issues regarding the collaborative use of Intellectual Property and its impact in the innovation process.
To remain competitive in today’s marketplace, companies must adopt a culture of customer-centric practices that focus on outcomes rather than outputs.