The Lean Enterprise: How Corporations Can Innovate Like Startups
The first and most comprehensive book on how to bring the startup mentality to large organizations. Forget vague notions of creating an "innovative culture." This book reveals the methods, tools, and incentive structures that the world's largest organizations are using to reclaim their innovative power.
Even in a tough economic climate, small startups have found ways to develop innovative products in shockingly short time frames. So why should larger, established companies take notice? Because they have everything to gain by studying and adopting the processes, strategies, and mindset of high-growth startups. The guidelines in this book will help companies shake off the lethargy, bureaucracy, and power struggles that plague large organizations.
At the heart of this comprehensive resource is a practical approach to innovation based on specific timelines, compensation structures, and financial investments. The authors are recognized thought leaders in lean startup methodologies and address successful business development, development innovation labs, corporate venture arms, and startup acquisition and integration.
- Essential for product managers, general managers, senior executives, and even board members of Fortune 2000 companies. - Introduces the tools and methods large companies need to compete with a new generation of sophisticated startups - Addresses startup culture while identifying the forces that inhibit growth in large companies - Offers a comprehensive, practical approach to developing exciting products and entering huge new markets
Don't be put off by the success of startups. Master the methods of this new generation and compete on a level playing field.