Globalization: The integration of economies, cultures, and governments driven by trade, investment, technology, and flow of information.
Jobs to be Done refers to the underlying tasks and needs customers aim to fulfill with products or services.
Blue Ocean refers to untapped market spaces ripe for innovation, distinct from 'Red Oceans' where fierce competition turns waters bloody.
Ideation: The creative process of generating, developing, and communicating new ideas.
Ecosystems and platforms are becoming the main value-producing stream for innovation delivery. We need to learn to collaborate in new, more open ways in order to achieve successful innovation outcomes.