Inertia: A tendency to do nothing or remain unchanged, often hindering innovation and adaptability in business contexts.
Everett Rogers: Sociologist known for the Diffusion of Innovations theory, which explains how new ideas spread through cultures.
Mapping is used in the early phases of innovation to chart out different pathways to focus the innovative work. Can be used to document knowledge or the technological solutions in use.
Exponential growth: The rapid increase of a quantity where its rate becomes ever more swift relative to its current size.
