A good, service, or idea that is perceived by some potential customers as new.
The process leading to technology acceptance. Technology Adoption is also a model forecasting product user adoption.
Geoffrey Moore: An author and consultant renowned for his work on the technology adoption life cycle and the chasm theory in marketing.
Stanford is a private research university in Stanford, California. It was founded in 1885 by Leland and Jane Stanford in memory of their only child, Leland Stanford Jr.
Learn how to tap into the potential of multi-brand customers and increase your sales growth by creating new products, providing new features, boosting performance, or offering new services.
James Patterson proposes a potential solution to declining book readership: shorter books, or "bookshots," of 150 pages or less.
Progressive Protein has developed a new liquid collagen-based protein product. A basketball coach tried it and found it easy to digest, tastier than other recovery drinks, and a good option for people with allergies.
