A new or improved service delivered to a customer or market which costs less to operate, or sells at a higher margin.
Adaptation of products and services to individual customer needs. Features of product are modified to meet specific requirements.
Competitive advantage: A unique edge a company has over rivals, allowing it to generate greater sales, margins, and retain more customers.
Creative concepts, products or practices that have not been adopted before and that are intended to be useful.
Learn how to tap into the potential of multi-brand customers and increase your sales growth by creating new products, providing new features, boosting performance, or offering new services.
