A new or improved service delivered to a customer or market which costs less to operate, or sells at a higher margin.
Blue Ocean refers to untapped market spaces ripe for innovation, distinct from 'Red Oceans' where fierce competition turns waters bloody.
Edison refers to prolific inventor Thomas Edison, symbolic of breakthrough innovation and persistent experimentation in tech development.
Incremental Innovation is a process of improving existing products, services or processes through small, constant changes over time.
Learn how to tap into the potential of multi-brand customers and increase your sales growth by creating new products, providing new features, boosting performance, or offering new services.
