A new or improved service delivered to a customer or market which costs less to operate, or sells at a higher margin.
The collective set of laws aimed at protecting a company's innovations to grants exclusive rights over creations to its owner.
Convergent Thinking: A process of finding a single, practical solution to a problem by focusing on logical reasoning and known information.
Diversity refers to the inclusion of varied identities, perspectives, and experiences in a group or organization.
Learn how to tap into the potential of multi-brand customers and increase your sales growth by creating new products, providing new features, boosting performance, or offering new services.