The specific problem that motivates the search for a new solution.
Evaluation: Assessing a project or idea's value, impact, and effectiveness to inform decisions and improve outcomes.
Venture capital is a form of private equity and a type of financing that is provided by firms or funds to small, early-stage, emerging firms that are deemed to have high growth potential or which have demonstrated high growth.
A user journey map, also called customer journey map, is a visualization of a user's interactions with a company.