The specific problem that motivates the search for a new solution.
The term “Viability” in the world of innovation, business or product development, refers to the profitability or ROI of an offering.
Co-design is a collaborative innovation approach that engages stakeholders from the beginning of the design process to create an end product or service that meets their needs and expectations.
Feasibility: The practicality and viability of a proposed idea or solution to be successfully implemented.